We all know social media is one of the most powerful methods to acquire more traffic for you and your business. One needs to have visibility on each of the major networks: Facebook, Twitter, LinkedIn, Very quickly maintaining your social media presence can become very time-consuming.
Using the right social media management tools is essential for time management. What are the marketing platforms, dashboards and publishing tools used by the social media ninjas and gurus? How are they actually able to manage so many accounts?
Managing followers, conversations, and engagement across your social media networks can be a bit difficult. This is why I am sharing with you 6 powerful social media management tools that I use, and you should be using too. Best of all, each provides both free and low-cost options.
Hootsuite is a social media management system for brand oversight. The system has an easy to use dashboard and supports integration with Twitter, Facebook, LinkedIn, Google+, Foursquare, WordPress, and more. It can be used to manage most online brands.
- Unlimited Social Profiles (with Enterprise plan)
- Analytics Reports
- Message Scheduling (both manual and automatic)
- Team Members (Paid versions only)
- App Integration
- Monitor and Publish from RSS feeds
- Plus many more advanced features.
Companies and organizations known to use Hootsuite include Facebook, HBO, Martha Stewart Media, Virgin Group, Panasonic, Zappos, and The Gap.
Buffer is a social media management tool that allows users to schedule posts sent through the application to the user’s social media accounts. This feature can schedule and send posts to Twitter, Facebook, LinkedIn, Google+, and Pinterest. The platform is often perceived to be a light, less powerful version of Hootsuite. In some respects this is true, but Buffer has some advanced features that you just don’t find on Hootsuite.
The free version limit of 10 scheduled posts, at any given time, per social profile. Additionally, it only allows the management of one account per social media website. Buffer gives information on the number of retweets, clicks, likes, favorites, mentions and potential views each post.
Commun.it is a unique social media management tool for building a Twitter community around your brand. Instead of focusing exclusively on engagement, the platform helps brands use their social media to create relationships.
- Manage Your Twitter Relationships
- Ability to focus on influencers and customers
- Manage multiple profiles & schedule Posts
- Recommended engagement and appreciation mentions
- Un/follow recommendations
- Hashtag monitoring
Companies and organizations known to use Commun.it include Sony, Nike, Microsoft, Coca-Cola, and MTV.
Contax.io is a social media management platform that, in some ways like Commun.it, allows you to quickly and easily manage relationships on Twitter. However, the platform provides much more detailed information, and the ability to sort and filter both Friends and Followers by many variables, including Klout Score.
You can also review information from Facebook and LinkedIn, but without the advanced data. Contaxio is in beta, and indications suggest it will evolve to support other social networking sites and customer relationship applications.
Tweepi is a social media management tool that helps you effectively analyze and manage your Twitter Followers. It has the ability to look at detailed information about people following you, those not following you, and people you may want to follow.
Tweepi also helps you manage existing followers. You can easily unfollow inactive users or those you don’t want to follow anymore based on a number of criteria. Tweepi is, without doubt, an extremely powerful tool for analyzing your Twitter Followers.
IFTTT is an acronym meaning “If This Then That.” While the platform is a powerful social media management tool, it is so much more. The service allows users to create chains of simple conditional statements, called “recipes”, that are triggered based on changes to other web services such as Gmail, Facebook, Instagram, and Pinterest.
An example “recipe” might be cross-posting an image every time you post one to your Facebook business page. If someone tags you on Facebook, then that photo can be saved to your Google Drive. If it is going to snow tomorrow, you can receive a text message notification. There is an almost endless list of possibilities.