Guest blogging is a form of content marketing, and is a great way for businesses, entrepreneurs, and bloggers to increase traffic to their websites, while increasing online influence and authority. The basic idea is one writes posts to be published on other blogs. Your good content then attracts visitors to your website, and new followers on social media.
It seems to be a fairly simple concept, right? Guest blogging is just submitting content to either general interest or relevant niche websites. Your useful information, unique perspectives and original commentary increases your reputation, authority, and identities you as an expert—just as it would on your own site. However, guest blogging has the added benefit of exposing you to a new audience—increasing your organic reach.
Unfortunately, guest blogging is often overlooked or underutilized for several reasons. I think we can all understand the misgivings of someone who is new to this type of content marketing, and the concern of if there are any real benefits to the guest. Creating good, original content does have reciprocal benefits.
Regular guest blogging will get your content promoted by the host blog. The host’s readers and social network will then share your content. This helps increase your backlinks, grow your reputation, and gain you free web traffic.
Guest Blogging or Article Syndication?
Article Syndication is making your content available to publish across multiple sites, this can be as an article summary or the full post. We are all probably most familiar with this within print journalism. A writer or news agency, like the Associated Press (AP), will publish articles and allow the republish of their content within many other newspapers and websites.
Guest blogging is for original content only, and the posts are submitted with the understanding not to have the content republished on other websites—even your own. The reason is search engines will penalize duplicate content, and website owners want to insure what is published on their site is original.
Are Guest Bloggers Paid?
The vast majority of guest bloggers are unpaid. The benefit is increasing your online reputation, authority or identity, and increasing your social network and gaining web traffic. Some sites may pay guest bloggers in the range of $5 to $10 for a 500-1000 word post. However, this is rare, and paid offers are only ever made to those with a proven track record
Keep in mind, traffic is money. You are gaining free exposure on a someone else’s site. Your invest is time writing pays you a return in web traffic. Therefore, in some sense, the traffic you gain is akin to paying money. Don’t you agree?
Is Guest Blogging Dead?
Guest blogging had received a bad reputation at one point because it was being misused by those focused only on linkbacks, getting people to visit a site, promoting a company or product, or public relations. I know, you probably are confused. I’ve been telling you guest blogging for this very purpose, and now I am telling you all that is bad.
If you want to use guest blogging to gain backlinks, promote your website, or gain traffic, you need to create quality content—of the kind you would post on your own site. In the wild west days of guest blogging there was a flood of posts that were self-promoting, filled with unrelated links, or were just plan spam. Today, most sites that accept guest posts have strict guidelines to keep these types of posts off their site.
Guest Blogging Best Practices
There are many resources for finding guest blogging sites—such as blogging networks. Once you have found sites that will accept your submissions, you only want to provide quality content. Don’t waste your time submitting garbage only to have it rejected.
Always check a site’s submission guidelines, but here is a list of guest blogging best practices that should work for most:
- Submit only unique, original content,
- Avoid any advertising overtones,
- Submit post that are between 500 and 1200 words,
- Use subheadings to break up longer articles,
- Give your post a great title.
- Respond to the comments,
- Share post link on your social networks,
- Submit guest posts regularly.