How to Build an Empire with Blogging

How to Build an Empire with Blogging

Do you have a blog that you want to take to the next level? Building an empire with blogging is a massive undertaking. However, I am here to tell you this goal is extremely simple. I didn’t say easy. I said it is simple.

What makes a successful blog? Design, content, and SEO are important, but success comes from patience, motivation, tenacity, and purpose. It comes from the innate characteristics of the blog owner.

Successful blogging is having that internal something that pushes you to continue to write even when traffic is slow. Winners are not winners because they never fail. Winners are winners because they never quit. Don’t you agree?

Beyond persistence and determination, let us break down what is needed to create an empire with blogging.

Know Your Target Audience

Buyer Personas can be very helpful. Personally, I write for myself, and no one else. My blogging focuses on topics and subjects that call to me. It makes it a whole lot easier to write when the focus is on something you have an interest and passion about, at least for me.

However, if you are not as narcissistic as I am then using buyers personas will work well. Are you writing for the 30-something mom with 3 children and who is crafty? Are you writing for the man who is in his 40s or 50s and rebuilds old cars as a hobby? This will define your blog, and the primary topics you should write about.

Be Unique

One will never be successful being a weak-tea version of someone else. I understand the idea of looking at and doing what works. There is a lot of competition in blogging. We are all fighting for our slice of the internet pie. Don’t go left or right just because that is the popular opinion.

Remember, you are an individual. You are unique. You bring to the table your own knowledge, experience, and voice. Incorporating your distinctive thinking, feelings, approach, and expertise will make a difference.

Post Regularly

The way one builds and maintains an audience is to create content on a regular basis. One must generate content consistently, and with the intent to be informative, useful, or entertain to your target audience. It is better to post quality once or twice a week than to post filler every day.

Now, some experts have the opinion to find a niche and stick to it, staying on topic and never taking the blog anywhere else. The idea is your audience came for a specific reason, and if you don’t stick to that reason they will leave. I disagree. If you know your target audience, you can post on many topics.

Ultimately, once you have established a posting schedule, it is important to stick with it.  You are more likely to lose your audience by not posting consistently than not focusing on one specific topic. Does that make sense?

Promotion

Every single blogger needs to be a marketer in order to be successful. You are fighting a losing battle if you rely on search engines to drive traffic to your blog. You will need to build a large, relevant, engaged following on social media.

It is not enough to just tweet out your newest post.  One needs loyal followers and superfans who will expand your potential audience by thousands or millions. Make sure to become close to other bloggers and influencers.

Website Design

Keep your website lightweight and professional. Part of building an empire with blogging is being successful enough that one can generate an income. However, advertising and other 3rd party scripts can kill your blog.

We have all gone to post or page that never seems to load, and interferes with reading the blog entry. That article could have motivated visitors to click deeper into the site. Instead, they left frustrated.

Context not Keywords

The search engines are becoming more intelligent. Current versions of search engine algorithms know that with this blog entry the words post, article, and entry mean the same thing. The algorithms can “read” that this post is about creating a great blog website.

One does not need to unnaturally embed the long-tail keyword (like “Real Estate West Chester”) in a title, and throughout a blog, to the point, it is obvious to the reader. Today, it is less about targeted keywords and more about authoritative content.

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melvs
Member
melvs

This article is what I need to have my blog go the distance. Thanks very much for sharing this! Hopefully with the tips you gave and the motivation that it will bring me, will help me in making it out with the other billions of sites out there.

brenda
Member
brenda

The 1st point which you mentioned that is knowing your target audience is one of the most significant ones. Since, I have paid attention to this point, my conversion rate from my blog has doubled. Specially, when you’re blogging on your business website, knowing your audience is pretty important.

Even if you’re having a standalone blog, knowing the audience would help you display relevant ads as well as blog posts on your blog which would definitely help you make more money.

However, the other points are quite valid as well. Great post.

AnZala
Member
AnZala
This is a very informative article on blogging and I find it to be inspiring. You see, I have my own blogs but they’re not really earning much. In spite of being unsuccessful as a blogger, however, I haven’t given up yet. And your article is motivating me to keep at it, work harder, and not lose hope – until I become successful with it. Yes, I want my piece of that internet money pie as well! I guess my biggest problem is not posting enough. I’m really guilty of that because I can’t seem to find the time for… Read more »
Haley
Member
Haley

These are very absolute, knowing your target audience and giving them what they are looking or something that would give them interest should be your goal next to writing for yourself. You should be knowledgeable of the niche you want, never stop discovering and learning something new so you could have the freshes ideas to write/share and will not run out from it. As much as possible try to communicate with your audiences, that way you could have a stronger bond with them, and maybe they could be the one sharing your blog to their circle. 🙂

hugs23
Member
hugs23
Thanks to this blog. I’m very grateful to see this kind of articles, this is very helpful for a beginner like me. I am planning to make blogs and make money online but I still don’t know where to start. Thanks for mentioning that in this kind of job the main thing we have to know is our target audience and as you said It is easier to write when your focus is on your interest and in your own passion. I think this is an important key to success because knowing your interest makes your article more interesting and… Read more »
lem.com
Member
lem.com
This is an excellent article! This information is a fuel for a thousand miles in publishing more blog, as an addition to the information mentioned on the article to start building an empire in blogging as a blogger make sure that you are connected to you audience by replying to their comments to show that you appreciate their effort in reading your article especially if they have question make sure to take care of them as soon as possible the try to leverage using social media such as “face book”, Twitter, or any other means to expose your idea until… Read more »
sammy-san
Member
sammy-san
I love to write. But based on experience and observation, having a wide range of vocabularies and idiomatic expressions wouldn’t suffice to bring out a blog’s full potential and impact. Therefore, I agree with this post in more ways than one. It’s true that we have to take into account the target audience we are aiming for. By deciding on a particular target audience we are able to determine the amount and type of content we wish to include in our blog. As a new blogger, I understand the importance of posting regularly and updating subscribers of new posts daily… Read more »
szerjhex18
Member
szerjhex18
Having a blog is like having your own TV network. Who thought everyone can have now their own station, to make some people watch them, making series of their life, tutorial video, sharing experiencing article or just sharing news, and they can easily posting it by their home or office’s. And reading this article can help us to make a blog more interesting for everybody. Many of us want’s their blog become more popular. And having topic on what’s trending now is also can be helpful to your blog to earn more viewers and subscriber. Making video of what’s trending… Read more »
behappie
Member
behappie

Firstly, I would like to thank you for most informative post on blogging. I have been so much reluctant about owning a blog but this piece of information has put some springs in my steps; now I am ready to fly.

abidly
Member
abidly
“Winners are winners because they never quit.” Phrase i exactly said so many times. Sometime at start we think that something is impossible or too hard to try, but if you have right decision and future vision of where you want to come and what you want to gain, then you have fight for it, no matter how hard it can be. Same is with blogging. We all know how big competition is on internet, but there is always a way to get noticed by some group of people because all of us have different taste and interests. Perhaps i… Read more »
michelle camo
Member
michelle camo

This is really informative and I really enjoyed reading it. I learned a lot from your article and hope to read more like this.

michelle camo
Member
michelle camo

This is really informative and really educationally. It will really help me on how to write a very nice and quality blog. Hope to read more article from you.

kingcool52
Member
kingcool52
Promotion is the most important thing to remember to do out of all the things that you need listed. I think a lot of people just don’t do it efficiently, or don’t do it at all. It’s the same with regular posting. Without both, your blog will not become popular and you just won’t be able to create an empire. You need to advertise your site on as many places as you can because without promotion no one will know about your blog. And regular posting is important because if there isn’t enough things to read on your blog, then… Read more »
Steve5
Member
Steve5
I’ve read lots of posts about the struggles of creating meaningful content. It’s not easy to get up early in the morning (or late in the evening) to actually write something. New content seems easy to do. But the more you write about a particular topic, the more likely you’ll burn yourself out. That’s why it’s best to take a break from time to time to read and refuel your mind. Inspiration comes naturally to bloggers. They see something and they write about it. They think of a topic in a new light and then decide to make a new… Read more »
Shellyann36
Member
Shellyann36

One of the key words you mentioned twice is motivation! Motivation is really needed to write a successful blog and to keep at it. Blogs are not normally a hit overnight. Often times it takes months or even years to get a following that will allow you to begin reaping the rewards. I have been a very unsuccessful blogger myself. I would very much like to change that situation. Reading blogs such as yours helps to motivate me.

Timothy Alexander
Guest

Hello Shellyann36! Very often, the difference between a successful and unsuccessful blog has little to do with the quality of the writing. It is about things like distribution, marketing, networking, and outreach. It is keeping a consistent blogging schedule. And, it is understanding the target audience. All that is the really hard work that makes the difference.

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