5 Ways Your Business Blog Is Killing Sales

5 Ways Your Business Blog Is Killing Sales

Most online marketing experts agree that a blog is essential for sales growth. However, many businesses find that blogging does nothing to improve sales or, even worse, actually cause sales to fall. It has not expanded their audience or attracted website visitors. In the worse cases, visitors are actually driven away. While a business blog is described as essential for building brand loyalty and trust, and converting leads into clients, there are ways it can do more harm than good.

Blogging is supposed to increase your search engine result placement, drive traffic to your website, develop customer relationships, and generate sales. If it is not doing those things, you are doing something wrong. If your business blog is underperforming, it is likely because of one of the follow reasons. 

Ways Your Business Blog Is Killing Sales

You don’t blog consistently. – If you can’t keep a regular blogging schedule, it is almost better not to have one at all. If you are posting one entry every few months, how do you expect to build an audience? Moreover, it doesn’t look professional.

You stopped posting. – Blogging is a long term investment. Visitors will perceive an out-of-date blog as a dead website. Moreover, search engines love lots of fresh content, and content built over time. These are factors in search result placement. When you stop creating content, the search engines look at you as outdated.

You are not a good writer. – You don’t have to be Hemmingway to craft good well-written blog posts. However, you do need basic grammar and spelling skills. Additionally, the ability to clearly convey your message is essential. Consider using a ghostwriter.

There is too much self-promotion. – If every post is a sales pitch, your business is doing blogging wrong. Ensure roughly 80 percent of blog content is genuinely valuable to visitors. Self-promotion will not build your audience or grow traffic.

Your website design is poor. – A website needs a consistent design with easy navigation. Moreover, social media integration is essential. If you are creating great content, users need sharing tools. Finally, if your site is not mobile-friendly, visitors will bounce and search engines will penalize.

How a Business Blog Works

One of the reasons business owners fail with blogging is they don’t understand the purpose. The perceive their content like their showroom or sales floor. Therefore, there is an expectation that visitors should quickly receive a sales pitch. If blogging does not immediately convert visitors to sales, then (in their mind) it does not work. Blogging is not sales; it is marketing.

Within business and marketing is a concept called effective frequency. It is a well-established theory stating a consumer needs at least 3 exposures to marketing material to either convey a message or generate a sale. Therefore, the purpose of a business blog is to attract new visitors and give visitors a reason to return. Each time a visitor returns to your website, the more likely they will buy your product or use your service. Does this make sense?

Benefits of a Business Blog

  • Attract new, unique visitors to your website.
  • Build trust and credibility until a consumer is ready to buy.
  • Increase your online reputation and influence.
  • Improve SEO and improve positioning in search engine results.
  • Build better relationships with customers and create goodwill.
  • Enhance your social media marketing.

Ultimately, if you are using a website to attract sales, you need a business blog. However, if a blog is not used effectively, it is better not to have one. A blog can build your online authority, but it can also negatively affect your reputation and drive consumers away.

Do you have any questions? If you would like to talk more about the ways your business blog is killing sales, or need more information, please add a comment below.

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brenda
Member
brenda

I personally was guilty of the 1st one. I was really inconsistent while blogging on my business blog. However, once I started blogging regularly, I was able to witness the visible difference in sales. Since then, not only I have followed a proper schedule but also have told my readers about the schedule so that they know when to expect a new post.

cthebigpic
Member
cthebigpic
Wow Timothy! This is a genuinely excellent piece. This is the first time I have ever seen anybody highlight how blogging can hurt your business. Your points ring home. It is easy to be inconsistent, even though we can now schedule posts. Something as simple as adding a Youtube video would take just one minute, right? The second point that really stood out for me is self-promotion. It is so easy, especially when starting out, to go crazy with the links, pop ups etc in the hope of grabbing quick sales. From what I’ve gathered, blogging is a marathon, not… Read more »
fern2x2001
Member
fern2x2001
Nowadays, making a blog about your business is one great way to promote it. It’s like letting the world know that your business exists and is ready to do business. You can reach far and wide and you can reach your target demographic without leaving the comfort of your own home. But putting up a blog for your business is not really a simple task. You should put a lot of time and effort in making a good blog for your business. Since the world is seeing your blog, it should be in it’s best look possible because it represents… Read more »
Dlankulit
Member
Dlankulit

What is the most effective blogging schedule? Is it advisable to write multiple blogs in a day or better to keep the next blogs for the following days?

Timothy Alexander
Guest

Some people will that no more than once or twice a week. The idea is that if you post too much, in a short period of time, that you will actually drive readers away. So, for example, if you post every Monday, readers will come to expect and anticipate your posts.

Haley
Member
Haley
This is the first time I have read an article focusing on the negative effect in business blogging. Seriously an eye opener! I have my fair share in the list above, when I was just starting having a blog really overwhelms me. I jump in to having one without any strong dedication, I started fine but time goes by but I can’t keep up anymore, didn’t have the time and I started running out with ideas. I did not focus to it as much as I am focusing right now, been linking my blog with personal and other trusted customers… Read more »
AmieBotella
Member
AmieBotella
This is another chapter opened up for me. i am about to start a blog in relation to a small online business I am about to start up. It seems as I dig deeper into learning, there are still many things I need to consider. However as I have been a blog follower for a long time, I also know that too much posts overwhelms me to check it all the time. Sometimes I miss the valuable blogs too because of too much posts. Also, if you blog once every quarter, chances are, I will miss your blog and forget… Read more »
Doadex
Member
Doadex

Wow!. Thank You for this post. I have been thinking to start my own blog too. But I am not very good at writing articles though. A blogs success mainly depends on the fresh content that you provide. By providing unique and good quality content its highly likely that you will get users engaging in more with your blog. If you optimize the keywords in the article and do a bit of SEO, it can make your blog rank high in search engines and potentially attract targeted visitors to your blog.

Elizabeta
Guest
Thanks for sharing this article. It is very useful. I want to share my experience of blogging. I have a website about healthy living and I post 3-4 articles a week. I share them immediately after posting in all social accounts and I write a short version of the article in my google business page. I found several of them (articles posted in G+) in the first page on google with my G+ logo . I think that is why I’m active on G+ and because I have google business page. It is only my opinion but everyone can try… Read more »
Timothy Alexander
Guest

I know some people who just love Google+, but I have never really had much success with it. I may have to pick your brain on how to make it work.

kingcool52
Member

What you said about making sure your writing is good and too much self promotion is spot on. No one wants to read a blog that just has your website links all over the place. You need to make sure that you post content that is on topic and related to your business but also interesting enough for your readers to enjoy reading. And of course your writing needs to be good. There is nothing worse than reading content that has poor grammar and spelling. It’s just a huge turn off.

melvs
Member
melvs
This will affect your audience if you wont post regularly. It’s better to stop right away than continue with the trend of posting once or even once in a quarter. I am surely one of hose who has been regularly posting but then got busy with something else then my blogs where neglected so I just close them since nobody will be reading from them again. But when I found out one must blog with passion and continuation so that readers will keep on coming back because they also love reading what you have written. Thanks for this kinda reminder… Read more »
Barida
Member
Barida
The place where most of these bloggers get it wrong is at stopping the frequent post they do on the blog, and I’m glad you made it one of the top points on how doing so can endanger the gain of making money through blogging. There is need for activities to happen often on these blogs and even if that requires the help of a ghostwriter, it is better instead of letting the blog die as a result of inactivity on the site. Also, ensuring that the contents posted on the blog are of high quality can increase audience since… Read more »
Barida
Member
Barida

I agree with you on the fact that most of the blogs shouldn’t have too much links advertising what the business is really all about. These visitors are already on your blog for goodness sake and ensuring that you use subtle ways to market the services you offer can be better than doing aggressive promotion. Reading this article really helped to teach me more on how to get better at blogging as well.

Martinsx
Member
Martinsx

Not being a good writer is one the major things that makes people lose interest in one’s write up or post because it makes it difficult for people to easily read and understand your writing. This is a very serious issue when it comes to business blogging, anyone that is taking up blogging as a marketing tool must ensure to put out good and quality well constructed writings that are capable of swaying people interest towards patronizing you.

Martinsx
Member
Martinsx
My mentor always tells me never start something that I’m not willing to finish to the end, and ever since I have taken such advice with me wherever I go. Most blogger makes the mistake of not being fully determined and convinced to start up a business blog and within a short period of time, they would stop posting. This ruins everything that such blog was set up for because for a long period of time that the blog owner isn’t actively posting, most if not all his visitors take to their heels. It’s always important to be convinced that… Read more »
Martinsx
Member
Martinsx

@brenda I have experienced this your schedule announcement strategy and I will say that it works perfectly fine in making your blog visitors to always be anticipating for your new post. There was a blog I had a run in with its owner and used that strategy of informing me of his post schedule. At first, I felt he was just trying to impress me with tasty words but to my greatest surprise, he actually delivered and ever since that day I took him to a very serious and dedicated fellow.