Will Facebook News Feed Negatively Affect Your Business?

Will Facebook News Feed Negatively Affect Your Business?

It has been reported, Facebook is changing the News Feed algorithm—again. They are trying to read users’ minds, attempting to make posts users may not have interest in less visible. How will this affect your business?

Facebook surveyed thousands of users to learn more about their feed. Users were asked to rank sample posts, and reply to the question: “How much did you want to see this story in your News Feed?” No surprise, Facebook discovered users wanted to see stories at the top of their News Feeds that they are more likely to engage with.

Facebook’s News Feed will now be updated based on two criteria. First, the algorithm will try to determine the probability a user wants to see a post at the top of their News Feed. Facebook will then attempt to calculate the likelihood a user will like, comment, click or share that particular story. Posts will be ranked higher in the News Feed if the algorithm determines a high probability a user may take action.

Cheng Zhang and Si Chen wrote on a Facebook newsroom update, “The actions people take on Facebook—liking, clicking, commenting or sharing a post—are historically some of the main factors considered to determine what to show at the top of your News Feed. But these factors don’t always tell us the whole story of what is most meaningful to you.”

Through surveying, Facebook states users have a better experience when they do not feel compelled to interact with a post. Therefore, the design of the algorithm is to discourage asking for likes, comments, or shares. However, as all good social media marketers know, asking for interaction is the best way to receive engagement.

Zhang and Chen stated some Pages may see drops in referrals, but who are they kidding? All will! It is obvious the algorithm changes are designed to limit the organic reach of posts from business Pages, and push companies toward more paid advertising. This is how the News Feed changes will affect your business—less free promotion and higher costs. Was there ever any doubt?

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mdbree17
Member
mdbree17

I do not know much about business, but from what I see it, it will definitely decline the probability of your page (for business for example) to be seen and people to get interested since the algorithm is changing the game. People just want to see what they want, or whom they follow and will just skip off any Ads or page suggestions.

Doadex
Member
Doadex

From what i see, Facebook marketers are increasing year by year. Surely Facebook is doing something write to help advertises grow their businesses. If you know how to use their platform to promote, then you will get results. You will find a lot of engagements in the posts and it all depends on your marketing tactics.

Haley
Member
Haley
It is like selling your private info without your permission. I have observed this changes for the past years now, all advertisements seem to be personalized, the news feed that every new posts are on top, now it has been arranged with the same people different post, I have my bestfriend that I thought unfriended me on facebook because I can’t see any updates on her posts in my news feed that is pretty absurd that I had to search her name just to see her post when in fact the post was made very recently. And my friend made… Read more »
stunayoshivongola B.
Member
stunayoshivongola B.

Business in Facebook is okay. but make sure that you business will not stay up to date because we all know that social networking sites specially Facebook are keep changing from day to day it become more updated with new features.If your business is not following the changes happening, it could badly affect the business reputation and brand value.

szerjhex18
Member
szerjhex18
Yes! definitely in some point it can affect your business especially if your workplace is the Facebook page. Because people have now access on Facebook all over the world and the news is so easy to share just by one click, it’s uncontrollable. And your business can be put at risk because of some people spreading the bad news on Facebook and some way related to your business. Like for example if you are running a business of online by Selling a Product”. And some people also working in the same nature of work are having a bad reputation because… Read more »
michelle camo
Member
michelle camo

Definitely yes, In my experience before I order anything online, I always research on the shop first and by doing that I would read the news feed first, the reviews and the comments of the previous customers and if there are any bad comments about the store, I would definitely not put an order to that store.

hazelandrea
Member
hazelandrea

If their pages will not be seen, that will probably be a disadvantage to them. I personally like shopping online and Facebook is one of my most utilized social media platform that I use to shop. Although I don’t like it popping in my news feed that much, there are times that I want to look for shops and I am having a hard time because I don’t know how to search for them.

iamreeence
Member
iamreeence
To begin with, Facebook was made to interact with other people and to connect people from the other side of the world. What Facebook is doing is for the greater good, whether or not ads show up, if people needs something or some sort of product and service, they will look for it. I’m in in favor of this changes in algorithm, the social media is supposed to be a source of interaction with other people and is not generalized for business purposes. Although, I, myself doesn’t like to see ads in my news feed, if I get curious about… Read more »
kingcool52
Member

I hate the brand new newsfeed algorithm. I liked it when all the posts were in chronological order but now it’s just annoying because chances are you will not see some posts even though they will be of some interest to you. And this is awful for businesses because it will result in a lot of users not seeing any of your Facebook posts and reducing the number of interactions with your brand/business as well